Uncovering the Micromobility Opportunity

KEY TAKEAWAY: Micromobility has a growing presence in cities everywhere, from large urban centres to university campuses. We looked closer into the cities that had kick scooter sharing operations to determine whether there were any similarities to how operators decided which city to launch in. While we did not find strong similarities between cities to draw conclusions, what this research did confirm was that cities and operators need to work closer together to offer new mobility services in a way that truly benefits the people.